AMG “L’arte nel ricamo” (The art of embroidery) by Antonello Ascione has been manufacturing luxury items in all fashion fields for years in Casoria, a small town in Naples’ metropolitan area
Every embroidery, garment or shoe is a unique item that fascinates and seduces the world, making AMG a current leading company in the sector of handcrafted and industrial high embroidery. Their renowned embroideries embellish with elegance and refinement dresses and accessories, and turn daily items into artworks while creating internationally renowned and award-winning masterpieces.
Embroidery is an ancient art made almost only by hand by those who received the gift of this tradition handed down from generation to generation. This work takes time and determination and Antonello Ascione, determined not to lose the high value of this noble art, tried and succeeded into automating repeated manufacturing processes, to focus then on finishing and customization. Technological advances won’t stop and AMG L'ARTE NEL RICAMO renovates tradition with new items.
The introduction of 3-D embroidery, with AMG being the first world’s company to make it in 2001, allowed them to create embroidered 3-D masks for new visual and tactile sensations. Reproductions of binding of illustrated codes and the design of unique items for museum shops make AMG L'ARTE NEL RICAMO a recognized manufacturer of excellence in the sector of luxury goods.
DESCRIPTION AND LIST OF PRODUCTS / ARTISANAL PRODUCTS
𝘓ó𝘯𝘨 𝘮𝘢𝘴𝘬: In 2001 we designed and produced 𝘓ó𝘯𝘨 𝘮𝘢𝘴𝘬, a 3-D mask that represents a traditional Chinese dragon (lóng) with a camel’s head, deer’s horns, and cow’s ears. Completely hand embroidered and refined, it was made by using 24 mostly metallic different colours without any support. This work was the first to introduce the third dimension into embroidery.
𝘍𝘢𝘯𝘵𝘢𝘴𝘺 𝘮𝘢𝘴𝘬: In 2002, in the footsteps of Lóng mask’s success, we designed and produced 𝘍𝘢𝘯𝘵𝘢𝘴𝘺 𝘮𝘢𝘴𝘬, a 3-D mask inspired by traditional play masks. Completely hand embroidered and refined, it is made with 55 different colours of lurex yarns and embellished with Swarovski inserts. Again, the structure is self-supported thanks to the special techniques used to manufacture it. It takes fifteen hours to make it and this work allowed us to enhance the 3-D techniques introduced in 2011 and win the Grand Prize and People's Choice Award in the 16th Stitch-Off Embroidery Competition, after ranking first in the Accessory category of the same competition.
Beltade: The "Beltade" mirror represents the first AMG production in the sector of interior design. The manufacture combined refinement and elegance of 3-D embroidery with a daily object, which provided it with brand new standards of beauty.