Renowned all over the world, the words Made in Italy are synonymous with excellence and high-quality craftsmanship. In Campania there are numerous traditional products that contribute to flying the Italian flag in the wider world; stories of local products which have been handed down over time and played their part in creating a genuine source of wealth and culture.
The Campania Region seeks to promote and enhance this value, and the Handmade portal is founded with the aim of bringing together artisan workshops and producers and offering them a showcase which can facilitate dialogue between producer and institutions and at the same time be easy to consult for visitors (both real and virtual) who wish to learn more about our excellent products.
What distinguishes a handcrafted product is the maker's individual creativity, expressed through skills and techniques gained by training and experience. Purchasing an artisan product means, first and foremost, acquiring a unique artefact, not made by standardised processes, with high artistic and cultural value.
Many items are actually the expression of very specific places. Silk fabrics come from San Leucio in the province of Caserta. The art of the creche enlivens the streets of Naples’ historic centre all year round. Coral and cameos are made in Torre del Greco, while Sorrento is famous for its inlay work. One of the typical artisan products from Campania, known all over the world, is ceramics: porcelain from Capodimonte, brightly-coloured pottery from Vietri sul Mare, beautifully decorated items from Cerreto Sannita or antique ceramics from Ariano Irpino. Then there's lace from the Avellino area, the art of hay sculpture in Benevento province, and musical instruments in Naples.
Handcrafts, particularly artistic ones, are an essential resource for the reconstruction of the story of a civilisation, in all its aspects. Crafts passed down by local artisans are an authentic testimony that helps us to understand the evolution of a population, its wealth and its production. The challenge for Handmade, then, is to transmit ideas, information, projects and good practice in order to facilitate collaboration and the valorisation of artisan production through the integration of production chains.