• Verified





Luiselle is a small business that has been operating in the world of Positano fashion since back in the ‘50s.

The main offices are located halfway between Positano and Sorrento. This is where the whole activity takes place, including the selection of the best fabrics, designing, manufacture, and both wholesale and retailers’ sales. Moreover, this is the place where the best materials are processed, decorated, and finally coloured to create unique and exclusive collections that have been representing creativity and tradition typical of our work for over half a century. While trying to be innovative, we do not forgo preserving our own characteristics of a handicraft production, neither do we forget to pay attention to different customers’ needs: we offer a wide collection, including elegant or casual, modern or romantic, yet always original garments.

Politeness and helpfulness, along with passion and creativity that we have been dedicating for years to Positano fashion, are our strength. Our history started approximately in the ‘50s when Luiselle, who gave the name to the business, set up one of the first tailoring schools in the area. However, only in 1969 did Luiselle establish her first fashion house that would launch popular romantic Provençal cotton dresses, embellished with typical laces and embroideries which would eventually make Positano fashion popular all over the world. Creativity and entrepreneurship have come to represent the key elements of the generational shift which occurred in the early ‘80s.



Traditional, cool, and comfortable linen dresses, romantic and elegant linen dresses, georgette and macramé dresses for special occasions and events.

Printed and embroidered cotton swimwear for men, women, and children.

Men and children’s linen clothing.

Girls’ broderie dresses.